Trelleborg Tires and Moreton Morrel: equipping AGCO’s future
- Trelleborg Tires, in collaboration with Moreton Morrel College, is empowering AGCO apprentices with essential tire knowledge
- The educational initiative is part of “Trelleborg Tires on Tour,” an initiative designed to provide ongoing support and engagement, ensuring continuous knowledge sharing for both current and future generations of agricultural professionals
Trelleborg Tires, a global tire industry leader, is excited to announce its collaboration with Moreton Morrel College. This partnership aims to equip AGCO apprentices across the UK with essential tire knowledge. AGCO, a key strategic partner of Trelleborg Tires, is integral to this initiative. The collaboration reinforces AGCO’s innovative approach in agriculture and actively promotes Trelleborg Tires’ commitment to fostering skilled professionals. Under the guidance of Trelleborg Tires' experts, Bruce Lauder, Sales Director, and Jimmy Jones, Technical Manager, AGCO apprentices joined an intensive one-day course spanning from tire basics, correct tire choice, soil protection, to tire inflation systems, track construction and markings, tire alignment, issue identification and tire fitting. The apprentices also had the opportunity to apply their classroom learnings in practical scenarios, which deepened their understanding and expertise. "This collaboration reflects our unwavering commitment to nurturing future agricultural professionals," added Bruce Lauder, Sales Director at Yokohama TWS UK. "By providing AGCO apprentices with comprehensive tire knowledge, we enable them to make informed decisions and contribute significantly to the advancement of the agricultural sector.” Moreton Morrel College, renowned for its excellence in agricultural education, warmly embraced this collaboration as a valuable addition to its curriculum. Andy Southerton, Lecturer in Land Based Engineering at Moreton Morrell College commented: “Our partnership with Trelleborg Tires enhances our dedication to delivering practical, industry-relevant training. We are thrilled to offer AGCO apprentices access to Trelleborg Tires' expertise, preparing them for successful careers in agriculture." The course concluded with a quiz to assess knowledge retention. The winner will receive a pair of Trelleborg Tires branded Wellington boots featuring the ProgressiveTraction pattern on the sole, symbolizing Trelleborg Tires' commitment to innovation and excellence. This educational initiative is a part of "Trelleborg Tires on Tour," an initiative by Trelleborg Tires designed to connect more closely with customers and end users. "Trelleborg Tires on Tour" aims to provide ongoing support and engagement, ensuring continuous knowledge sharing for both current and future generations of agricultural professionals.
www.trelleborg-tires.com/en/products-and-solutions/agriculture-and-forestry-tires